diff --git a/utils/watch.js b/utils/watch.js
index 14fd946..bf7a068 100644
--- a/utils/watch.js
+++ b/utils/watch.js
@@ -209,16 +209,23 @@ class Watch {
             initialAlertFunc = this.#watchObjects[watchUUID].initialAlertFunc;
         } 
 
-        // Create timer to run initial alert rule
+        // Set alert state
         this.#watchObjects[watchUUID].alert = true;
-        this.#watchObjects[watchUUID].startAlertTimer = actions.ScriptExecution.createTimer('startAlert ' + watchUUID,
-                                                                                            time.toZDT(this.#watchObjects[watchUUID].alertDelay),
-                                                                                            () => {
-                                                                                                console.log('Run initial alert function for watchObject ' + watchUUID);
-                                                                                                initialAlertFunc();
-                                                                                            }
 
-        );
+        // Execute initial alert function or create timer to run initial alert rule if required
+        if (this.#watchObjects[watchUUID].alertDelay == '') {
+            console.log('Run initial alert function for watchObject ' + watchUUID);
+            initialAlertFunc();
+        } else {
+            console.log('Run initial alert function for watchObject ' + watchUUID + ' with delay setting ' + this.#watchObjects[watchUUID].alertDelay);
+            this.#watchObjects[watchUUID].startAlertTimer = actions.ScriptExecution.createTimer('startAlert ' + watchUUID,
+                                                                                                time.toZDT(this.#watchObjects[watchUUID].alertDelay),
+                                                                                                () => {
+                                                                                                    console.log('Run initial alert function for watchObject ' + watchUUID);
+                                                                                                    initialAlertFunc();
+                                                                                                }
+            );
+        }
 
         // Create timer to run repeat alert rule if required
         if (this.#watchObjects[watchUUID].alertRepeat != '') {